9 Powerful Custom Pins That Help Brands Get Noticed
Those small, custom pins you see may be small, but they carry big branding power. With easy-to-wear, easy-to-share, and overall instant use, it ensures your branding is done to perfection. You can put your logo, any text, or design to promote your event or build awareness. It can even be a part of merchandise or a giveaway. That’s what makes it versatile and perfect for branding material.
The high visibility your brand needs is truly behind custom pins. These badges fit every brand, campaign, and uniform, becoming a seamless part of your branding effort.
So, if you want your brand to get noticed by your audience, having pins is your way to go. However, it’s important to understand the types of pins you can use to carry on your effort.
This blog highlights the nine best badges that will work wonders in building your brand image. But before addressing the elephant in the room, let’s learn more about why pins should be your first choice.
Why Custom Pins Are a Branding Essential
Customized pins act as mini billboards at minimal cost. You don’t have to empty your pockets to get a few made, but the publicity has a high impact. That’s one of the main reasons these entrepreneurs choose Choice.
Besides being affordable, they are easy to customize, make, and distribute. Plus, you can choose any design, colour, or shape, since it can be tailored from every angle. Because they are small and vibrant, they are easily collectable. People keep it with them, and it reminds them of your brand.
Basically, with that small investment, you can maximise your brand visibility to 100.
Nine Must-Have Custom Pins for Maximum Visibility
Every pin is different and has a different function. If you want to make the biggest impact, you must choose the right custom pins that align with your purpose and brand personality. Here are nine types of custom pins you must consider in elevating your branding game.
1. Enamel Pins
Customized enamel pins are aesthetically pleasing, durable, and great for everyday wear. It has a smooth surface, which lets you use bright colours and detailed designs. With this design opportunity, you can add logos, mascots, and unique illustrations.
These pins are great for both casual and professional settings. Since they are durable enough to be used multiple times, your message will be seen repeatedly wherever your audience goes.
2. Soft Enamel Pins
These are generally a budget-friendly option that is also visually striking. Because the finish is textured and has depth to its design, they look great even in the smallest of sizes.
They are ideal for bulk orders and can be part of giveaways, events, and fundraisers. Due to their affordability and eye-catching look, brands love to keep them as an option in their branding efforts.
3. Hard Enamel Pins
Hard enamel custom pins are smooth, polished, and give a premium finish. Since their finish is glossy, the design appears more professional and high-quality. This makes it ideal for luxury branding.
Don’t forget these are durable and highly resistant to scratches. Due to this, they are great for long-term wear. These elements ensure the vibe delivered is around high quality, elegance, and credibility.
4. Pin Badges
Pin badges are super lightweight and simple, but perfect for mass distribution. Their designs are fairly less complicated, which lets you produce them in large quantities without compromising on quality.
They work great for events, festivals, and awareness campaigns. If you have any such plans for your brands in the future, get them made. Hand it to them to the attendees and expand your brand reach.
5. Lapel Pins
Lapel pins are one of the unique customized badges that give an elegant and professional look. They are ideal for uniforms, awards, and formal events. The level of sophistication it brings makes it perfect for such events.
Companies often use it to celebrate achievements and even add branding elements to their professional attire. If you want a classy look with functionality, these custom pins are your way to go!
6. Flag Pins
They are less common than the rest but hold powerful personalities. Usually, they are utilized at international events, conferences, or even employee programs to build pride.
Since these pins carry an instant recognition vibe, your brand will be presented a certain way that builds an instant connection.
7. 3D Pins
Need something versatile and unique? Always go for customized 3D pins because they are sculpted right and have a raised and distinctive design. You can have any shape and add complex elements to make your design memorable.
Since they look great in appearance, you can add any design, logo, or even mascot. If you want to launch some limited-edition pins for special campaigns, these are the best in every way.
8. Metal Pins
If you’re in search of something timeless and sleek, customized metal pins are your best choice. Their metallic finish gives them a premium feel, making them appropriate for formal branding and awards.
When it comes to durability, they hold up well for a long time. So, you don’t have to worry about your design messing up. The design will stay visible in the perfect quality.
9. PVC Pins
Last but definitely not least, custom PVC pins are colorful and highly durable. They last great in outdoor conditions, so consider them perfect for sports teams or youth brands.
Know that their designs are playful and highly creative, which makes them suitable for a young audience. If you want your brand to have the maximum impact, these are perfect for the purpose.
Quick Comparison of All Custom Pin Types
| Pin Type | Durability | Cost | Use | Look |
| Enamel Pins | High | Medium | Branding | Colourful |
| Soft Enamel Pins | High | Low | Events | Textured |
| Hard Enamel Pins | Very High | High | Premium | Smooth |
| Pin Badges | Medium | Low | Giveaways | Simple |
| Lapel Pins | Very High | Medium | Corporate | Elegant |
| Flag Pins | High | Medium | Identity | Patriotic |
| 3D Pins | High | High | Unique | Sculpted |
| Metal Pins | Very High | Medium | Formal | Metallic |
| PVC Pins | High | Medium | Youth | Flexible |
How to Choose the Right Pin for Your Campaign
Selecting the right custom pins comes down to understanding your audience, budget, and needs. Nobody can tell you what you need better than you do. So think about your purposes and other factors before choosing one. Here are some key factors that you must consider:
- Understand who your audience is. They may be your employees, customers, and attendees.
- What message do you want to give? Select a premium, polished, or playful look on a design basis.
- Think about your budget and find what badges you can order in bulk under that limit.
- Select pins that fit your purpose, like branding, customized gifts, merchandise, or recognition.
Smart Ways Brands Use Custom Pins for Maximum Exposure
Don’t just consider these pins a decorative piece, because they do more than that. They’re powerful tools to promote your brands, and you can use them for various purposes.
Here are some ideas to use them effectively:
- You can give them to your audience at any event or trade show.
- Add them to your staff uniform or lanyards to promote your company.
- Hand out pins as a giveaway with any purchase or as part of a promotion.
- Include them in branded merchandise or collectibles you’re launching.
- Partner with other brands and create pins that promote your collaboration.
Design Tips for High-Impact Custom Pins
A well-designed pin not only looks great but also effectively communicates your brand. To make your pins stand out and leave a lasting impression, focus on simplicity, clarity, and creativity. Here are some key design tips:
- Keep the design simple and bold.
- Your logo must be clear and readable.
- Use bold and high-contrast colors.
- Play around with unique finishes.
- Avoid the use of long texts and messages.
Wrap Up
It won’t be wrong if we say that custom pins must be part of every branding effort because they’re a great tool that promotes your brand. Once you understand the right style and design distribution strategy, you can use it right to boost your business values.
Explore the nine types of pins above and pick the ones that suit your budget and needs. Choose right and watch your visibility grow with every pin you share.
