Corporate gifting isn’t just about handing over tangible items to the people associated with your business. The value of these gestures goes beyond formalities.
From customers to prospects to clients, a thoughtful present fosters a strong bond with your business while contributing to brand awareness.
A corporate present should act as a powerful marketing tool for businesses, increasing brand recognition while being used in everyday lives. And a perfect example of this is a corporate calendar!
This blog explores how you can add creativity to the corporate calendar and leave a lasting impression on your audience.
Corporate Calendar- A Top Choice To Promote Your Brand
The Need For A Corporate Calendar As A Gift:
Among all the corporate gift ideas, a calendar is something that fits perfectly as the ideal gift choice. Customized calendars bring some next-level benefits as a present.
First of all, the continued need for a calendar makes it a remarkable choice to be gifted as something that will last in the long run. Clients or employees can set reminders, track deadlines, and plan meetings with this tool.
And this excessive use is what makes your brand an essential part of their daily routines.
Your brand logo, stories, quotes, or any other interactive features will offer a personalized experience. This is why it is essential to connect with an experienced printing shop to get your hands on a well-designed calendar.
Moreover, an employee using these will constantly feel a sense of belonging.
A client will know that you have invested in gifting something that will stick with them for an entire year. This will reflect your will to build long-term connections with them.
The repetitive exposure for their daily needs can subtly reinforce your brand image in the eyes of clients.
Throughout the year, whenever they need something, they will definitely be coming to you!
How To Make A Corporate Calendar Interactive?
Let’s take a look at how you can turn this date-tracking paper into an effective brand recall for the next 365 days!
Show The Journey Of Your Company:
Adding the historical details of your company can serve as a strong reminder of how you have built a successful empire.
Demonstrate your brand story by sharing pictures of the initial working days. This story-based content can show how your company worked towards achieving milestones.
You can also add a 2-3 line description. This can include the dates and any goals achieved, or how your company fought off any challenges that arose.
For an accurate positioning of these elements, try consulting an expert service provider such as Calendar Printing Dubai.
Feature Your Employees:
Highlighting the workforce of your organization is an extremely powerful branding strategy. For employees, this appreciation will make them feel good, ultimately leading to higher retention rates.
And if you plan on gifting this calendar to a client or a prospect, it will work in that case as well! They will keep getting a reminder for your excellent services and why you’re the best choice. That too, for the whole year!
If you have a large workforce, you can use a technique that gives an opportunity for every employee to get featured. For instance, you could divide the teams based on the months of the calendar.
For each month, you could introduce a different team and their key achievements for that time.
Display Your Best Sellers!
Where e-mail marketing serves as an extremely effective tool for introducing your products, there is no guarantee of the opening rates.
Your mail could just be struggling beneath the sea of emails in your client’s mailbox.
However, a corporate calendar could just sit on their desk and give them monthly reminders of the products they should be trying!
All you need to do is add a product for each month and add 2 or 3 customer reviews beneath it. This can serve as a short but effective promotional factor.
Tip: Try displaying products based on the seasons. For instance, as a skincare brand, you could feature moisturizers, creams for the winter months. Additionally, toners and sunscreens could be displayed in the summer months.
Discuss The Operational Process:
Take your customers through the manufacturing process. Tell them what goes on behind the scenes for producing the products.
Add high-quality images and provide simple explanations regarding each step of the process.
This is an effective way to highlight your work practices while telling customers about why you’re a credible choice.
Fun Fact- A Calendar Can Serve As A Conversational Tool As Well:
To be honest, no one would like to have a boring calendar in their work routine.
This is why an interactive element is necessary in this corporate gift. Something that refreshes the mind or brings a smile to the face of your client!
They are more likely to keep something around that inspires them. This is why another great idea is to add a few details about your company.
You can present them as a fact or a funny little truth. Anything that builds the client’s interest in your company can be mentioned here.
It might be the highest number of orders you have received until now, your daily work routine, or a crazy response you received on a sale!
Motivational Quotes:
Adding inspirational quotes to your calendar is another effective way. You can choose quotes based on your industry and the interests of your target audience.
If you are from the health care industry, you could add tips or sayings related to the importance of health maintenance.
You can also choose various color themes and stunning visuals that can give a practical perspective while showcasing your brand value.
FAQS:
- What is the benefit of choosing a calendar as a corporate gift?
A corporate calendar seamlessly fits the need for everyday professional use while simultaneously acting as a strategic branding tool for a business. Clients, business partners- every busy individual in an industry can plan their tasks with a calendar.
Corporate calendars play a key role in boosting productivity levels in everyday routines.
- Can businesses use a corporate calendar as a marketing tool?
Yes! Corporate calendars are an affordable marketing tool. Their daily use is what makes them a robust asset to boost your visibility and brand image.
- Can a corporate calendar gift be customized?
Corporate calendars offer ample space for adding a logo, company information, and contact details. When designed professionally, these calendars can offer an aesthetic appeal while presenting information that engages the target audience.
Wrapping Up!
A corporate calendar gift is a great idea to strengthen professional relationships. The power of these economic promotional items lies in their routine use, which can consistently remind the intended audience about your brand.
A calendar would stay all year round with your client, so make sure to add these interactive elements to it!