Customised gifts have a special way of standing out whenever you are appreciating someone or using them as a way to promote your business. Today, there is a huge competitive market, and everyone is trying to find innovative ways to outshine their competitors. Personalised gifts act as a powerful tool for these businesses regarding marketing and building promotional strategies. This develops a tangible connection between the customer and the brand, but also helps to build loyalty.
Customised Gifts And Ways They Are Used To Promote Brands
· Using Everyday Items To Enhance Visibility
One of the easiest and most effective ways to brand your business is through the help of daily-use items. Now, these items cross everyone’s eyes once a day at least, and can be a very efficient way of marketing your brand. Daily items such as water bottles, bags, tote bags, pens, notebooks, and custom mugs. These items can easily be branded with the company logo, slogan, or colours. These items are used daily by recipients and act as an exposure for the brand. For instance, a branded water bottle carried by the recipient whenever he or she goes serves as a constant reminder of the company.
· Creating Personalised Gifts
Personalised gifts are powerful ways to connect with your audience and retain customers. This helps to build a connection on a personal level and establish loyalty towards the brand. Companies tailor their gifts according to the demographics and interests of their consumers, which makes them more meaningful and memorable for the recipient. Let’s say you are a fitness company or a centre, you can gift your customers with personalised yoga mats, water bottles, or some dry-fit clothes. Through these gifts, the fitness company can able to engage with the audience and understand what their preferences are. This helps companies collect data related to their customers and segment them according to their preferences, which they can use in their marketing and promotional campaigns.
· Seasonal and Event-based Gifting
Many huge companies use special occasions and events as an excellent opportunity to promote their brand. This is done by gifting their loyal customers as well as new customers with some gifts. Now these gifts vary as they can be festive gifts or any special event gift. In holidays such as Christmas, Easter, Valentine’s Day, and even New Year, businesses give out themed gifts. Similarly, various event-based promotions are done, such as trade shows, the company’s anniversary, or product launches. In these events, different items are distributed to commemorate the occasion. These gifts act a souvenirs and also help to promote the company’s brand even further.
· Social Media Giveaways & Engagement
One of the best ways to market your brand to a wide range of audiences is to conduct a social media giveaway. Now, not only will this increase your reach, but your engagement will also skyrocket because everyone loves something free. You can ask the audience to like the post, share it on their stories, and comment on it. This enhances your brand visibility and promotes organic advertisement of your brand. Moreover, you can also promote your brand by sending customised packages to various influencers as a PR and ask them to give a review about it, posting it on their social media platforms. This is a way to increase the buzz and credibility of your product to different niches of the audience.
· Employee Recognition Program
Companies should not only focus on bringing in traffic to their brand, but they should also recognise their employees for their hard work and make them feel valued & boost their morale. Companies can gift their employees items such as personalised plaques, branded office supplies, or custom apparel, making the employee feel appreciated. These gifts can be given on the company’s anniversaries, performance milestones, or at annual incentive days. This develops a bond between the employee and the employer, as the employee now knows that his hard work is being respected. Recognised employees feel more motivated, engaged, and likely to remain loyal to the organisation. Additionally, these employees use these gifts or share them externally, acting as ambassadors for the company.
· Including Gifts in Direct Mail Campaigns
Direct mail is still one of the most relevant and powerful marketing campaigns companies use today. So, they send some physical mail with tangible items that are well-crafted and customised according to their customer. They send out items such as key chains, coasters, or mini calendars. Sending out a physical item increases the likelihood of engagement compared to a simple letter.
· Eco-friendly and Sustainable Customised products
Companies ensure that they incorporate sustainable products as their gifts whenever they are running a promotional campaign. This is because it’s appealing to audiences who are eco-conscious consumers and helps to establish their trust in your brand. Companies ensure that the printing company for their products uses reusable and biodegradable materials. This initiative gives out a message to the consumers that you’re brand is environmentally aware, which enhances their reputation. Companies can also reinforce messages about their green initiatives on the product or accompanying materials.
· Loyalty Program Initiatives
Personalised gifts may be great loyalty program incentives that promote recurring business and consumer loyalty. Offering branded items like exclusive hoodies, mugs, or limited edition merchandise can make the customer feel valued and appreciated. This promotes continued interaction with the brand but also turns consumers into satisfied customers. Companies carefully select the gifts that reflect the brand’s image perfectly and align with the customer preferences.
Frequently Asked Questions (FAQ)
- Why are customised gifts more effective than digital ads?
Gifts are better than ads as they last longer, develop an emotional connection, and don’t fade away like digital ads.
- Can digital gifts be considered customised gifts?
They can be if they have tailored messages and branded visuals
- What industries benefit most from customised gifts?
Retail, fitness, tech, hospitality, and education can see a great return on their investment.
Conclusion!
Customised gifts act as a promotional product that offers a unique way of extending the brand’s personality and values. They are used creatively and can drive customer engagement, which increases the brand’s visibility and establishes great relationships with the consumer base. From daily use items to premium membership gifts, each option offers a unique opportunity to connect with the audience and establish a loyal customer base.